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Privacy & Cookies policy

“We", "us", “our”, "Company", "Website" and “” shall mean Plzeň Guide, a company registered in the Czech Republic with company number 06444873.

We are committed to protecting and safeguarding your personal data. We will ensure that our policies and practices in relation to the collection, use, retention, transfer and access of personal data comply with the requirements of the Czech Law and the General Data Protection Regulation (GDPR): Regulation EU 2016/679. is a data controller and is registered with the Czech Office for personal data protection with number 00075744. We will only process your personal data in accordance with the current data protection legislation. By signing to you accept that we can process your personal data, which we use for commercial purposes. We collect your name, email address, and cookies.

This privacy & cookies policy (“Privacy & Cookies Policy”) explains what information we collect about you, how we use and process your personal information and how we use cookies. By using this Website ( including but not limited to programs, products, services, opt-in gifts, e-books, videos, webinars, blog posts, newsletters, emails, social media, and/or other communication (collectively referred to as “Website”), you signify your acceptance of the Privacy & Cookies Policy. If you do not agree to this policy, please do not use this Website. We reserve the right to modify and update the Privacy & Cookies Policy from time to time, and any such changes will be posted on this web page. Please therefore check this web page every time before you use the Website. Your continued use of the Website following the posting of changes to this policy will be deemed your acceptance of those changes. This privacy policy applies to the Website and all products and services offered by

General Data Protection Regulation (GDPR)

The data controller of your personal information is Mrs. Šárka Novotná
Czech identification number: 06444873
Postal address: Na Úhoru 27, 31800 Plzeň, Czech Republic
Phone number: 00420 773 922 288

We process your personal data for following purposes:

  • orders administration and administration of your complaints. For this purpose we collect your first name, last name, delivery address, email address, phone number, your bank account number and ordered goods specifications incl. price. These data we save for 2 years.
  • sending of newsletters and commercial offers. For this purpose we collect your first name, last name and email address. Legal purpose of this process is your consent which you gave us by filling in of registration form on our website and your confirmation in subsequent email (Double Opt-in). You can unsubscribe anytime. The link for it is at the end of each newsletter.

To process your data in the most effective way we cooperate with Google, MailChimp (newsletters) and with Fastspring (orders).

When you browse Web pages we record your IP address, how long are you staying on the page, and from which site you're coming. We use cookies to measure the traffic on our site and to customize the display of Web pages; we perceive it as the legitimate interest of the data controller. You can disable the use of cookies in your browser.

Collection of information

In order for you to use our Website, subscribe to our electronic newsletter and other electronic mailings, participate in our programs and promotions, we collect personal information that you submit to us and nonpersonal information that is collected pursuant to the “cookies” definition described herein. That information may include, but not be limited to, your first and last name, postal address, telephone number, email address, date of birth and interests. We do not collect any personal information that you do not provide.

We will only process your personal data in accordance with the current data protection legislation. Your contact details are being held by the, and on a database. Information will not be disclosed to external third parties without your consent. We may wish to process your personal information in connection with a variety of public relations activities which may include sending newsletters.

Our Website may contain links to other websites of interest. Those third party sites are not our responsibility, although we choose them with care. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should read and satisfy yourself with those third parties' privacy policies before using such linked sites.

We use third-party advertising companies to serve ads when users visit our Website. These companies may use information (not including name, address, email address or telephone number) about visitors to our website in order to provide advertisements about goods and services of interest to such visitors. From time to time, we may use your personal information for internal or external marketing and promotional purposes or analytical purposes. For example, we may send you our monthly email newsletter about Pilsen events and special offers and we may email you about promotions and surveys. Also, we may occasionally provide your contact information to our partners and affiliates who may, in turn, send you information by, for example, mail or email about their products and services. On occasion, we may offer a special promotion with a third-party service provider, sponsor or promotional partner, and share your information with that third-party service provider, sponsor or promotional partner so that it can send you other special promotions it offers.

See also: How to advertise on »

We employ the use of Third Party analytics to deliver to users a better experience.  To that end, we have engaged third party vendors to analyze the activities of visitors to Website, and the use by these third parties of cookies and other tracking technologies enable them to have access to personal information of visitors to this Website. Such access to and use of personal information by these third parties is governed by their respective privacy policies.

We safeguard your personal information by implementing reasonable security procedures to protect your privacy, but shall not be liable for any failure to safeguard such information, whether inadvertent or otherwise.

If you would like us to delete all of your personal information (except for information that we keep for record-keeping purposes) and/or remove your name and address from promotional lists (including any personal information gathered by our service providers) and place your name on our “do not contact” list, you should unsubscribe from the Website by following the unsubscribe link in our email communications.


To help us serve you better, we collect information that does not identify you personally, but rather identifies your computer or browser. Cookies are pieces of information placed in the settings of your web browser by a website server to identify your computer when you return to a website. Whenever a site welcomes you and tailors data to your specifications, it is reading a cookie left in your browser and identifying information that you may have registered during previous visits, such as your viewing preferences.

We may use cookies to keep track of your status as a participant in our promotions, to tailor information to your preferences or for other similar purposes. Cookies also help us estimate and report the size of our viewing community and traffic. You can set your browser not to accept cookies, but if you do, you may not be able to take advantage of certain features enjoyed by other visitors to our Website.

We may also use IP addresses to analyze trends, help us administer the Website, track the movement of visitors and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Aggregated Demographic Information: We may share aggregated demographic information with third parties, but this information is not linked to any personal information that can identify you or another individual person. Therefore, no personal information is disclosed in this manner.

Disclosure for Legal Purposes

In the event we are legally obliged to cooperate with the legal or administrative authorities and are required to disclose the personal information of users of the Website, we shall only provide the information requested or that which is justified within the scope of the judicial or administrative process. Users´ personal information may also be provided to the official authorities within the scope of a judicial or administrative process if this proves necessary in order to eliminate or reduce the criminal or civil liability of us or is to useful in the defense of our rights.

We reserve the right to use, disclose and share your personal and nonpersonal information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person.